We take their ideas and notes as we develop.” “We go to the job site to see their needs, to talk to them, and we bring them in during our design phases. What happened was, they all said they needed gear that was durable, functional, flexible so they could move in it, store tools in it.” He asked these men what they needed out of their bibs. He set out to make a better work bib by working directly with train engineers. On his travels, he started seeing a need, especially for the men working on the rails. This was back in 1889, right as much of the United States was industrializing.

He would spend six weeks on his route making his sales. “Hamilton started out with a horse and wagon business in southern Michigan. “Carhartt is a 130-year-old family-owned company started by Hamilton Carhartt, a real person,” said Ben Ewy, Vice President of Global Product Design Research and Development.

And when you buy a product from Carhartt, you’re getting top-quality hard-working apparel, just like customers have since the company was founded back in the 19th century. When you know you’re getting a top-quality product, you feel just fine about paying for it. For, with apologies to rotgut, Corollas, and burgers, as for the other stuff - it’s just better stuff. Why would you pay more for a glass of, say Remus Repeal Reserve Straight Bourbon Whiskey than you would for a glass of rotgut off the rail? Why is a Corvette more expensive than a Corolla? Why shell out for filet mignon when a burger is beef, too?

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